Sometimes when dealing with small-market clients, a small budget becomes virtually no budget at all. Such was the case with Auto Sales & Finance. Normally, agencies would simply brush off some old spot that kinda worked and freshen it up just a bit (if at all) and call it done. We thought there was a better way. Using still photos, most of them with a Creative Commons license or ones that we could obtain for free, as well as an in–house voiceover, we used Adobe Flash to animate the entire spot. The largest expense was for the royalty-free music.
$99 Down Supersale
Sometimes when dealing with small-market clients, a small budget becomes virtually no budget at all. Such was the case with Auto Sales & Finance. Normally, agencies would simply brush off some old spot that kinda worked and freshen it up just a bit (if at all) and call it done. We thought there was a better way. Using still photos, most of them with a Creative Commons license or ones that we could obtain for free, as well as an in–house voiceover, we used Adobe Flash to animate the entire spot. The largest expense was for the royalty-free music.