How do you make a remote control for running PowerPoint presentations sexy? We came up with an innovative campaign using a retro medium: postcards. In order to get the attention of buyers, we created a riff off the long-running series of ads for Absolut Vodka. The ad copy played off the concept of making “presenting responsibly,” with an eye to keeping control. The campaign resulted in a 30% increase in in-store sales, credited exclusively to the direct mail push.
Absolut Control
How do you make a remote control for running PowerPoint presentations sexy? We came up with an innovative campaign using a retro medium: postcards. In order to get the attention of buyers, we created a riff off the long-running series of ads for Absolut Vodka. The ad copy played off the concept of making “presenting responsibly,” with an eye to keeping control. The campaign resulted in a 30% increase in in-store sales, credited exclusively to the direct mail push.