As marketers, we’re somewhat in awe of Justin Bieber. Not of Bieber the singer. Nope. Not him. No, we’re in awe of Bieber the marketing juggernaut. This kid went from zero to hero in what seemed like 24 hours. One minute it was “Justin who?” and the next it was all-Justin, all the time. Quite an accomplishment for someone who’s idea of going around the block probably involved a bike with training wheels not too long ago. Brad’s daughter bewailed the fact that her middle school was caught up in “Bieber Fever,” with most of the students counting themselves as “Beliebers.” Um…yeah. But that phrase, Bieber Fever, triggered an idea for a parody, and fodder for YouTube.
Bieber Fever! (a Parody)
As marketers, we’re somewhat in awe of Justin Bieber. Not of Bieber the singer. Nope. Not him. No, we’re in awe of Bieber the marketing juggernaut. This kid went from zero to hero in what seemed like 24 hours. One minute it was “Justin who?” and the next it was all-Justin, all the time. Quite an accomplishment for someone who’s idea of going around the block probably involved a bike with training wheels not too long ago. Brad’s daughter bewailed the fact that her middle school was caught up in “Bieber Fever,” with most of the students counting themselves as “Beliebers.” Um…yeah. But that phrase, Bieber Fever, triggered an idea for a parody, and fodder for YouTube.