Most display ads for new home construction you see in your local paper feature pictures of…well…homes. Problem is, on a page full of ads about homes, it’s easy to see your own ad get lost in the shuffle. Because this particular real estate development promised a host of amenities, it was easy to come up with ad concepts that went a little outside the box for your usual brick and mortar-style visuals.
Falcon Club
Most display ads for new home construction you see in your local paper feature pictures of…well…homes. Problem is, on a page full of ads about homes, it’s easy to see your own ad get lost in the shuffle. Because this particular real estate development promised a host of amenities, it was easy to come up with ad concepts that went a little outside the box for your usual brick and mortar-style visuals.