SoftSchool’s business model was to take the concept of school funding through turning kids into sales reps, and ditch the candy sales for something really useful – software. As a small start-up, they didn’t have a large advertising budget. In fact, the only ad of any size they could afford to run was a tower ad in some trade journals. Tower ads are notoriously difficult to design, for the space simply doesn’t typically lend itself well to most campaigns. We created an ad that played off a children’s nursery rhyme, which turned out to be simultaneously instantly recognizable and likable, creating a resonance with the intended audience.
SoftSchool
SoftSchool’s business model was to take the concept of school funding through turning kids into sales reps, and ditch the candy sales for something really useful – software. As a small start-up, they didn’t have a large advertising budget. In fact, the only ad of any size they could afford to run was a tower ad in some trade journals. Tower ads are notoriously difficult to design, for the space simply doesn’t typically lend itself well to most campaigns. We created an ad that played off a children’s nursery rhyme, which turned out to be simultaneously instantly recognizable and likable, creating a resonance with the intended audience.