Auto Sales & Finance is an Amarillo-based “your job is your credit” type used car lot. As such, their TV spots appeal to a different demographic than most television ads for new or used car buyers. Demographically, a significant portion of their customers are minorities, and many do not speak English. We created a spot that would be easy to dub in Spanish, and one designed to appeal to a variety of buyers, as “Stickman” did not appear to be of any specific race or ethnic background. We shot the video, then rotoscoped the animation on top of the action. The trickiest shot was where we had the salesrep hand the keys to Stickman, as that required a little After Effects magic.
Stickman
Auto Sales & Finance is an Amarillo-based “your job is your credit” type used car lot. As such, their TV spots appeal to a different demographic than most television ads for new or used car buyers. Demographically, a significant portion of their customers are minorities, and many do not speak English. We created a spot that would be easy to dub in Spanish, and one designed to appeal to a variety of buyers, as “Stickman” did not appear to be of any specific race or ethnic background. We shot the video, then rotoscoped the animation on top of the action. The trickiest shot was where we had the salesrep hand the keys to Stickman, as that required a little After Effects magic.