Just launched, an all-new website for our client, CommunicApp, complete with an animated demo we wrote, designed, animated and voiced, using kinetic typography. The animated demo was something of a challenge. We couldn’t create a demo using a lot of screen shots, or create a test version of the app, because there would be no way to protect it…essentially giving the product away for free. Instead, we chose to communicate the value proposition, and explain what the product will do for you.
After writing the copy, we voiced the track in Apple’s Logic Pro, then animated the motion typography in After Effects, against the voiceover. Finally, we brought the completed animation into Premiere for sweetening, adding background music, and fades. Visit Presenter’s Pal website here, or just click below to watch the animated demo.