Thousands of years after the invention of paper, ink, and the printing press, and despite the best efforts (so far) of the Internet, the World Wide Web and mobile devices, print still holds a vital place in our daily lives. Display ads, billboards, product packaging – they all play an important role in a well-rounded marketing plan. We love print. The feel of paper. The smell of the press at 4AM during a press check. But print is a demanding master. The least overlooked detail, and your project can go from flawless to hopeless in the blink of an eye. That’s when experience counts. That, and novel ideas.
