Novel Idea is a Dallas-based marketing/advertising/graphic design consultancy that specializes in high-end, interactive websites, animation, and mobile applications. What makes Novel Idea different is our approach. We have extensive backgrounds in not only marketing and design, but technology and computer science. This multi-disciplined background provides a significant advantage when solving challenges like social media strategies, where the solution involves a blend of technology, strategy, and design.
With a long list of clients from Fortune 500 firms to small startups, Novel Idea enjoys an envied position among agencies. Approaching our twentieth year in business, Novel Idea is still riding the cutting edge of evolving technologies, and consistently delivering results that are both innovative and eye-catching, all of them on-time and within-budget.
brad kozak | principal/chief creative officer
Novel Idea was founded by Brad Kozak, an internationally-recognized authority in graphic design, motion graphics, and marketing. Kozak is a polymath, with a background that runs the gamut of the entertainment, software, and advertising fields.
Kozak’s involvement in technology dates back to his time as the Desktop Publishing Specialist for Mark Cuban’s Microsolutions, a Dallas-based computer reseller. Moving to Micrografx, Kozak also moved from sales to marketing, quickly becoming the company’s Creative Director and head of the in-house ad agency, responsible for retail packaging design, trade show booth design, collateral design, radio, television, and video, and product development of what was at the time the largest collection of stock vector art on the market.At Altsys, heserved as Senior Product Manager for retail applications in the Windows, NeXTStep and Sun Solaris markets.
Starting his own freelance business in the mid 1990s, Kozak became one of the pioneers of motion graphics for corporate use. Recognized for his work by the industry, he became a member of several product advisory boards, and a member of Team Macromedia, a panel of industry experts. He wrote two books on motion graphics for Macromedia, prior to their acquisition by Adobe.
Kozak is also a professional composer, arranger and orchestrator. His works have been commissioned and used by everyone from IBM and Nortel toFoxNews and the State Bar of Georgia. A fifth-generation, professional musician, Kozak is a professional composer, arranger and orchestrator. has performed with Gladys Knight and the Pips, Barry White and the Love Unlimited Orchestra, Robert Guilliame, and others.
about us
Novel Idea is a Dallas-based marketing/advertising/graphic design consultancy that specializes in high-end, interactive websites, animation, and mobile applications. What makes Novel Idea different is our approach. We have extensive backgrounds in not only marketing and design, but technology and computer science. This multi-disciplined background provides a significant advantage when solving challenges like social media strategies, where the solution involves a blend of technology, strategy, and design.
With a long list of clients from Fortune 500 firms to small startups, Novel Idea enjoys an envied position among agencies. Approaching our twentieth year in business, Novel Idea is still riding the cutting edge of evolving technologies, and consistently delivering results that are both innovative and eye-catching, all of them on-time and within-budget.
brad kozak | principal/chief creative officer
Novel Idea was founded by Brad Kozak, an internationally-recognized authority in graphic design, motion graphics, and marketing. Kozak is a polymath, with a background that runs the gamut of the entertainment, software, and advertising fields.
Kozak’s involvement in technology dates back to his time as the Desktop Publishing Specialist for Mark Cuban’s Microsolutions, a Dallas-based computer reseller. Moving to Micrografx, Kozak also moved from sales to marketing, quickly becoming the company’s Creative Director and head of the in-house ad agency, responsible for retail packaging design, trade show booth design, collateral design, radio, television, and video, and product development of what was at the time the largest collection of stock vector art on the market.At Altsys, heserved as Senior Product Manager for retail applications in the Windows, NeXTStep and Sun Solaris markets.
Starting his own freelance business in the mid 1990s, Kozak became one of the pioneers of motion graphics for corporate use. Recognized for his work by the industry, he became a member of several product advisory boards, and a member of Team Macromedia, a panel of industry experts. He wrote two books on motion graphics for Macromedia, prior to their acquisition by Adobe.
Kozak is also a professional composer, arranger and orchestrator. His works have been commissioned and used by everyone from IBM and Nortel toFoxNews and the State Bar of Georgia. A fifth-generation, professional musician, Kozak is a professional composer, arranger and orchestrator. has performed with Gladys Knight and the Pips, Barry White and the Love Unlimited Orchestra, Robert Guilliame, and others.