John Wanamaker was a merchant, captain of industry, and was considered by many to be the father of modern advertising, as well as a marketing pioneer. He famously said “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” You can spend a lot of money on advertising, but if you don’t clearly define your goals up front, you’re liable to be spending more and getting less of a bang for your buck. We’re here to help.
Advertising is a tool. And just like a hammer, a screwdriver, or a saw, there are different tools for different tasks. It’s our task to help you find the right tool(s) for your task, and create compelling messages to maximize the efficiencies of those tools.
Keep in mind, it’s always a good idea to select the right tool for the job. We love television and 2D animation, for instance, but they’re not always the right tools to use to address your marketing challenge. Over the years, we’ve mastered advertising tools like television, radio, direct mail, print, websites, social media and now, even mobile. This gives us a lot of tools in our workshop, to fashion the best possible solution for you. But we don’t offer any one-size-fits-all solutions. If you’re looking for quick answers, we’re not the right guys for the job. On the other hand, if you’re looking for ads that compel, convince, and capture the imagination, converting prospects into customers, then you’ve come to the right place.