Welcome to inspired marketing.

Marketing. Everybody needs it. Most want it. But few understand how it works. We do.

We’re Novel Idea. We offer a unique approach to marketing, advertising, and graphic design. You see, lots of marketing firms will tell you that you need to throw a lot of money at a problem in order to solve it. Nonsense. Certainly, it takes money to make money, but we believe that captain of industry John Wannamaker spoke for most marketing customers when he famously said, “Half the money I spend on advertising is wasted…problem is, I don’t know which half.” We think there’s a better way.

You’ve probably heard the expression “Work smarter…not harder.” We agree. And we do, for every one of our customers. We believe in delivering the biggest bang for your marketing buck, so we work diligently to under-promise and over-deliver, bringing projects in on-time and under-budget.

In the age of 500 channels, DVRs, social media, and fragmented audiences, you need a firm that can guide you through the treacherous waters of market strategies, brand management, advertising design, and media buying. You need someone with both market experience and fresh approaches that use media and marketing to your biggest advantage. In short, you need a novel idea.

We’re here to help. Get in touch today, and we’ll set up a time to discuss how we can craft a customized plan to solve your marketing, advertising, and graphic design challenges, and give you a body of work that won’t cost an arm and a leg.

Novel idea. Inspired marketing.