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  • Brad Kozak | Portfolio
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Welcome to inspired marketing.

Marketing. Everybody needs it. Most want it. But few understand how it works. We do.

We're Novel Idea. We offer a unique approach to marketing, advertising, and graphic design. You see, lots of marketing firms will tell you that you need to throw a lot of money at a problem in order to solve it. Nonsense. Certainly, it takes money to make money, but we believe that captain of industry John Wannamaker spoke for most marketing customers when he famously said, "Half the money I spend on advertising is wasted...problem is, I don't know which half." We think there's a better way.

You've probably heard the expression "Work smarter...not harder." We agree. And we do, for every one of our customers. We believe in delivering the biggest bang for your marketing buck, so we work diligently to under-promise and over-deliver, bringing projects in on-time and under-budget.

In the age of 500 channels, DVRs, social media, and fragmented audiences, you need a firm that can guide you through the treacherous waters of market strategies, brand management, advertising design, and media buying. You need someone with both market experience and fresh approaches that use media and marketing to your biggest advantage. In short, you need a novel idea.

We're here to help. Get in touch today, and we'll set up a time to discuss how we can craft a customized plan to solve your marketing, advertising, and graphic design challenges, and give you a body of work that won't cost an arm and a leg.

Novel idea. Inspired marketing.

The blog…

  • What’s in a name?  12 Immutable Rules for Naming Your Next Product or Venture. 

    Date: March 22, 2016

    When you're starting a business or naming a product, you need a name. Scratch that…you need a great name. You need a name that will make your company or product memorable – one that helps get people excited about what you have to offer. But coming up with a great name is not that easy. There are a lot of considerations that go into selecting the right name, many of them you might not think of until after you’ve finalized on a name choice, or worse, after you’ve spent a lot of money on logos, business cards, signage, and such. So let’s look at eight rules for naming. A great name must be memorable. If your customers can’t remember it, what’s the point? Too often, names are too generic or two clever by half to be memorable. That’s a big fail. A great name must be easy to spell. Spelling? Really? Yep. If they can’t spell it, intuitively ,when hearing your name, how will they find you online? Avoid deliberate misspellings of words, just to get a URL or trademark. Unless you wanna spend some serious coin, getting people to remember how to spell it. A great name is easy to pronounce. If you’re ...

  • Case Study: Spirit Auto logotype redesign

    Date: April 6, 2015

    Sometimes, despite your best efforts, your client chooses to ignore your advice. That's the hard part about being passionate about your work. Creativity is more than just ideas...it's passion. And along with that passion comes a willingness to fight for what you know is right. In the worlds of marketing, advertising, and graphic design, however, you must be willing to compromise. (Or starve.) Like any other business, the customer is always right, even when you disagree with their decision. This is the story of one such project. [caption id="attachment_943" align="alignleft" width="393"] The original Spirit Auto logotype.[/caption] For a time in the early part of the 21st Century, our fearless leader, Brad Kozak, took a career detour, and went to work for an ad agency that specialized in ads for car dealerships. One of their client dealerships was a small Chrysler/Jeep dealer in Lubbock, Texas, Spirit Auto. Spirit Auto had a logo that was...ahem...dated. [EDITOR'S NOTE: If by 'dated' you mean 'ugly,' 'obsolete,' and 'in desperate need of replacing,' then 'dated' is an accurate description.] While working there, Brad took the initiative to rework the logo. "We were told by Chrysler to stop using their old "Pentastar" in our logo," Brad offered. "They'd phased it ...

  • Websites and Evolution

    Date: February 9, 2015

    I've been a graphic artist, writer, and marketer for a long time. I've seen the industry go from phototypesetting, matte boards and waxers to digital presses and virtual proofing in a little under a decade. 20 years ago, most of my business was in print design, with just a smattering of work online. Today, I count myself lucky (and a bit nostalgic) if I get to do anything in print past a business card. In that same period of time, websites have evolved, too. And I think it's worth talking about, both so we can see where we've been/where we're going, and more importantly why we're heading in a particular direction.  In the beginning, there was text. The original World Wide Web looked like an even uglier version of the DrudgeReport.com site. No pictures. Ugly typography. Just data. But it worked. And people could see the potential. You can kind of think of this as the web in beta form – it really wasn't ready for public consumption...just a "proof of concept" bunch of technologies thrown together. The only tools for building sites back then were things like Windows Notepad, and everything was custom-built...and hard-coded. Before very long, images became an important factor ...

  • Marketing 101: Branding.

    Date: May 28, 2014

    “Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Marketing. Sometimes it all seems like magic, and marketers look and act like magicians. But like a lot of things, marketing comes down to common sense. (It only appears to be magic to the uninitiated.) So let’s start at the beginning, and see if we can demystify the basics of marketing, so you can see clearly what needs to be done for your business. It’s all in a name. Your company name is possibly the most important decision you’ll ever make about your business. Names tell customers and prospects not only who you are but a lot more about your firm than you might think. Look at it this way – take two products…let’s say “Janitor in a Drum” and “Summer’s Eve.” The first is an industrial-strength cleaner, the other is a feminine hygiene product. But what if the names were reversed? I doubt seriously that you’d trust an industrial cleaner to work well, called “Summer’s Eve.” And you wouldn’t let a feminine hygiene product called “Janitor in a Drum” anywhere near you. Names mean things. Picking a good one is essential. So what’s a good name? A good name needs to be memorable. ...

Our latest novel ideas…

  • Region 10: The Future of Education

    Date: January 7, 2016

    Region 10 Education Service Center approached us for help with a project – an animated video to promote an expansion project, to renovate a part of their facility, and convert it to a learning lab that would allow teachers to experiment with a variety of educational methods and techniques that ...

  • We Don't Like to Blow Our Own Horn...

    Date: November 4, 2015

    ...but we'll make an exception in this case. In our never-ending quest to find more customers who need our help with marketing, advertising, and graphic design, we employ a number of techniques, including monitoring sites that match up designers with people looking for the same. One of those sites, Thumbtack.com, ...

  • Please Stand By...

    Date: April 26, 2015

    We're moving all our websites to the most excellent WP Engine service – folks who care about hosting as much as we care about design. It's a large undertaking, to move an entire network of related sites. Please be patient as we work everything out!

  • Evan Sayet Comedy Tour

    Date: March 31, 2015

    Our latest video project is a title card for our buddy Evan Sayet to promote his upcoming standup comedy tour. If you've not heard Evan's comedy, you need to. One of the few Conservative comedians working, Evan's take on politics is nothing short of brilliant. He's developed a "unified field ...

  • Presenter's Pal Website & Animated Demo

    Date: March 1, 2015

    Just launched, an all-new website for our client, CommunicApp, complete with an animated demo we wrote, designed, animated and voiced, using kinetic typography. The animated demo was something of a challenge. We couldn't create a demo using a lot of screen shots, or create a test version of the app, ...