The Novel Idea Roadmap is a unique concept in web development. We perform a complete analysis of your company’s online marketing, including a SWOT analysis, a needs assessment, a customer demographic analysis, and a review of where you are and where you’d like to be. Then we outline everything you’ll need in a new or updated website to get you there. Once the roadmap is complete, you’ll have a document that you can either use with us to create your site, or hand off to a third-party, secure in the knowledge that you’ve got every variable nailed down, and every contingency addressed. It’s money well-spent.